Bentley Motors declared openly total sales of 11,206 in 2020, a gain of 2 percent over 2019. Although the pre-COVID sales projection was much larger, new prototype introductions fuelled this substantial accomplishment, the most outstanding sales achievement in any of the extravagance British marque’s 101 years.
Bentley’s output was shut down for seven weeks starting up in March, operating at a 50 percent
output for a further nine weeks after that, as social distancing regulations were initiated.
The Americas stayed Bentley’s number one region, although a mighty achievement in China, posting a gain of 48 percent, came in a close second.
The Bentley Continental GT (24 percent) and GT Convertible (15 percent) accounted for 39 percent of total sales. Nevertheless, despite the run out of the earlier production model and pauses to market entry of the all-new Bentayga due to the COVID-19 pandemic, the SUV was still the hugest selling single model, accounting for 37 percent of total sales.
The Americas region produced 3,035 cars, increasing four percent on the corresponding figure for 2019, 2,913. Positioning the part as Bentley’s number one market, this powerful performance was strengthened by inaugurating the Flying Spur and a full year of sales of the Continental GT and GT Convertible luxury Grand Tourer.
Bentley’s most considerable growth was reserved for China, posting a sales rise of 48 percent, 2,880 cars, against 1,940. The traditional sedan demand hailed the introduction of the all-new Flying Spur, with Bentayga sales staying tough.
Europe shut down the year with the delivery of 2,193 cars, against a chart of 2,670 in 2019, a decline of 18 percent with the region affected because of the market entry uncertainties of the all-new Bentayga.
Bentley’s home market in the UK resumed its consistently strong performance, computing sales of 1,160 cars. This indicated a decrease of 22 percent over the previous year. Bentley delivered 735 cars to the Middle East in 2020, against 852 the previous year.