WHAT ARE COOKIES AND OTHER TRACKING TECHNOLOGIES?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. The other tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our websites. This allows our websites to recognize your device from those of other users of the websites. The information provided below about cookies also applies to these other tracking technologies.
- To provide you ASIAN READ Services
- To provide non-personalized or personalized advertisements
- To identify your location
- To identify your browser and device.
For analytics and research,
- Measure and analyze the audience for each page in order to subsequently improve the ergonomics, browsing, or visibility of content;
- Measure the reliability of Website by analyzing the number of visits to its pages in real time, and offer varied ads that are adapted to users’ areas of interest;
- Cookies may also be saved by social media tools if you use these functionalities (e.g. Facebook, Twitter).
TYPE OF COOKIES
“First party Cookies” these are the cookies that belong to us and which we place on your device or are those set by a website that is being visited by the user at the time (e.g., cookies placed by ASIAN READ Group).
“Third-party cookies “ are cookies that another party places on your device through our site (For e.g. advertising agencies may place their cookies on our website which will collect tracking information and serve you with advertisements).
WE USE THE FOLLOWING TYPES OF COOKIES:
The data collected by the websites and/or through cookies that may be placed on your computer will not be kept for longer than is necessary to fulfil the purposes mentioned above. In any event, such information will be kept in our database until we get explicit consent from you to remove all the stored cookies.
WE CATEGORIZE COOKIES AS FOLLOWS:
These Cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These Cookies, for example, let us recognize that you have created an account and have logged in/out to access Site content. They also include Cookies that enable us to remember your previous actions within the same browsing session and secure our Sites.
These Cookies are used by us or third-party service providers to analyse how the Sites are used and how they are performing. For example, these Cookies track what content are most frequently visited, watch history and from what locations our visitors come from. If you subscribe to a newsletter or otherwise register with the Sites, these Cookies may be correlated to you. These Cookies include, for example, Google Analytics cookies, ComScore cookies.
These Cookies let us operate the Sites in accordance with the choices you make. These Cookies permit us to “remember” you in-between visits. For instance, we will recognize your user name and remember how you customized the Sites and services, for example by adjusting text size, fonts, languages and other parts of web pages that are alterable, and provide you with the same customizations during future visits.
Targeting or Advertising Cookies.
These cookies are used to deliver content that is more relevant to you and your interests. They are also used to deliver targeted advertising or limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns on ASIAN READ Group and other websites. They remember that you have visited one of our websites and this information is shared with other parties, including advertisers and our agencies. These cookies may also be linked to site functionality provided by third-parties such as Google DFP and Affinity.
DO THESE COOKIES COLLECT PERSONAL DATA/IDENTIFY ME?
Most types of these cookies track consumers via their Device ID or IP address therefore they may collect personal data. Based on the type of cookies used by the relevant third-party, the information these cookies collect may include personal data but they would not be able to directly identify you as an individual or have any of your personal information such as Name, E-mail id or mobile number
MANAGING ADVERTISING COOKIES
Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use our Website. This just means that the advertising you see will not be as customised to you. However, if you still want to switch off third-party advertising cookies, you can turn do this by visiting the Internet Advertising Bureau’s consumer advice site, Youronlinechoices.com.
This will give you a list of all cookies that are currently set on your device and how to opt out of each of them. For more information about and to opt out of interest based ads from many ad networks, go to: European Union: www.youronlinechoices.eu
If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section for cookie settings w.r.t your browser that may be Google Chrome, Safari, Mozilla Firefox etc. Please note that if your browser setting is already setup to block all Cookies (including strictly necessary Cookies) you may not be able to access or use all or parts or functionalities of our Sites.
If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Sites from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above.
For more information on the development of user-profiles and the use of targeting/advertising Cookies, please see www.youronlinechoices.eu if you are located in Europe or www.aboutads.info/choices if in the United States.
CHOICES AVAILABLE THROUGH YOUR BROWSER
All browsers offer configuration options to: Inform you of the cookies saved on your computer.
Allow you to accept or refuse them, on either a case-by-case basis or outright.
The configuration of each browser is different. We suggest you consult the help menu on your browser in order to configure your browser as you wish.