Over The Top, or streaming content on smartphones, desktops, and other OTT devices, is what OTT platforms and the full form of the term stand for. The emergence of OTT platforms has altered how people consume material; gone are the days when people would wait for their favorite film or television show to air before watching it. People no longer have to wait for hours to see their favorite movie or be patient when an ad appears; instead, they may watch whatever they want on OTT. According to a government estimate, the OTT sector would generate Rs 12,000 crore in revenue by 2023, with a compound annual growth rate of 36%.
With OTT, the material is delivered online by a streaming service provider, and consumers can sign up for the platforms to access the content with a reliable internet connection. These days, there is a tonne of fantastic OTT platforms in India. In this post, we’ll focus on the top 8 OTT platforms that are well-known there.
1. Disney + Hotstar
The IPL, one of the major athletic Premium Leagues in the world, as well as TV series, Hotstar Originals, and movies, are all available on Disney+Hotstar, which is a favorite of many. It is a division of the Walt Disney Company India and is owned by Star India.
People may select between two paid membership plans: “Super,” which emphasizes sports programming and domestic programs, and “Premium,” which emphasizes foreign TV series and movies. If you love cricket, you need a Disney+Hotstar subscription because it often streams IPL games.
2. Amazon Prime
Amazon provides for everyone’s entertainment demands in addition to their buying needs. One of the top OTT services in India is Amazon Prime Video. There is a tonne of reality TV shows, movies, web series, and podcasts available on it. Amazon Prime is one of the major OTT platforms in India, with more than 10 million customers.
There is no chance that Netflix wouldn’t be included on the list of the finest OTT platforms in India. Because of its fantastic series and movies, Netflix is extremely well-liked around the world. Netflix was introduced in 2016, but it didn’t arrive in India until late 2018. Since then, its popularity has been rising steadily. Netflix is well known in India for its amazing streaming content, but it frequently faces competition from rival services like SonyLiv, Voot, Amazon Prime, and Hotstar.
4. TVF Play
It was first launched in 2010 by Arunabh Kumar as a YouTube channel, and Contagious Online Media Network Pvt Ltd currently owns it. TVF Play is one of the greatest OTT platforms in India with a variety of fan favourites such as Kota Factory, Permanent Roommates, TVF Pitchers, Flames, TVF Tripling, Aspirants, etc. TVF Play had to be included in the list of OTT services available in India because both the audience and critics laud its content. TVF Play is renowned for creating entertainment with a strong human connection and emotional depth.
One of the most well-liked OTT services in India, it offers a vast library of films, TV series, and vintage Sony serials. Watch anything on SonyLiv at a fair price, from SonyLiv originals to LIVE sports. There are around 70 million active user subscriptions and 18 million premium user memberships.
In India, ZEE5 is now a well-liked OTT platform. It is one of the OTT platforms with the quickest growth, and you can watch TV series, original material, and music videos on it. Since it also features several regional TV episodes and films, it has a loyal following. Code M, The Married Woman, and Pavitra Rishta are some of Zee5’s top series.
It belongs to Viacom18 Digital Ventures and is one of the greatest OTT platforms in India.
It includes programming from Colors Marathi, Color Super, Color Hindi, Color Kannada, MTV, Colors Bangla, and Colors Gujarati and provides TV series for every mood. Premium membership gives users access to Voot Select, Live channels, ad-free content, and MTV and Colors programme premiere 24 hours before they air on television.
Leading Indian OTT platform ALTBalaji is owned by Balaji Telefilms Ltd. It has more than 30 million premium customers and was founded in 2017 to produce unique OTT content.
On ALTBalaji, there are many different shows, films, and creative works, all for a fair price.