Google has a undoubtedly strong presence in the automotive community. That presence will grow in Ford’s universe, as the two companies have formed a “unique strategic partnership” that will help the Blue Oval expand its digital footprint in the realm of connected motoring.
“As Ford continues the most profound transformation in our history with electrification, connectivity, and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernise our business,” said Ford CEO Jim Farley in a press release on the announcement.
What exactly does this mean? Among other things, this six-year partnership will help Ford modernise itself in the digital world both for customers and in how the company does business. Utilising Google Cloud, the automaker seeks to improve its data management for the betterment of everything from supply chain functionality to customer service. In this instance, customer service could refer to anything from real-time notices to vehicle owners about repairs, to targeted marketing such as trade-in alerts. Here’s hoping there aren’t plans to broadcast creepy notices to drivers using billboards as BMW mentioned earlier.