Joint initiative of Adidas and Allbirds to produce zero carbon running shoes

Adidas and fellow shoe manufacturer Allbirds have set their disagreements aside for a new project, resulting in a running shoe with a near-zero carbon footprint.

Adidas announced the new product, dubbed Futurecraft. Footprint, on Friday. The company calculates the shoe’s carbon footprint at 2.94kg CO2e. (That number accounts for the number of greenhouse gases utilized in producing the shoe.)

This is reportedly the lowest recorded carbon footprint for an equivalent product; for reference, the typical sneaker’s footprint orbits 7.5kg CO2e, which is significantly higher. Adidas proclaims that manufacturing of the Futurecraft. Footprint involves 63% fewer emissions than its own Adizero RC3 sneaker.

From the product’s press release:

Based on adidas’ popular Lightstrike midsole and tested to the same performance standards, the FUTURECRAFT.FOOTPRINT midsole compound is reimagined with Allbirds’ sugarcane-based SweetFoam®, offering a low-carbon natural component…Representing another material collaboration, the newly developed upper material is made with 70% recycled polyester and 30% natural Tencel – a material made from wood pulp – for a smooth, lightweight upper that lives up to performance expectations with a highly reduced carbon impact.

Per Adidas, Futurecraft.Footprint will release by way of the raffle at some point in May. At this time, 100 pairs of sneakers will find happy homes. (Hopefully with people who separate their recyclables!) Later this year, a batch of 10,000 will go on sale; spring 2022 should see a proper overall wide release.


Written by Ritik Gupta

His name is Ritik Gupta; currently pursuing law. He has always kept pride as his everything. He deems writing as not like any other hobby but a reflection of one’s intellectuality. He likes to research on the parasitic problems and then lay them down in such a means that can be of assistance to the society. He just not studies law but treats it a controversial weapon to defeat the wrong.

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