Bollywood and international acclaimed actor Deepika Padukon will be seen as a new global brand ambassador of global fashion brand Levi’s. This year Levi’s will go for statement-making shapes like on-trend loose fits, high rise, and the runway returning wide-leg bottoms.
Levi’s has been obsessed with making the perfect jeans for women for the last 85 years. Levi’s invented the original blue jeans in 1873 and the first jeans for women were invented in 1934 that revolutionized women’s fashion. The brand has constantly maintained its brand authority on style by introducing a new range of jeans fashion.
“Authenticity, Originality, and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident,” said Deepika Padukone.
“We are thrilled, Deepika’s personality shines through a balance of being bold, authentic, true, and uncompromising that perfectly fits with our brand values,” said Sanjeev Mohanty, Managing Director- South Asia & MENA – Levi’s.
Levi’s is featuring new waterless technology that saves 96% of water i.e. used in the finishing process with more than 20 different manufacturing techniques that saved for more than 3 billion lt. of water and recycled 5 lt. of water. This range of jeans will also see the introduction of TencelTM i.e highly sustainable and extremely soft fabric made from recycled wood pulp.
