The interview with Markus Duesmann published in a German newspaper just a few days ago persists in glowing. The top president of the four rings boosted the fortune of Audi and the purpose of modifying the brand into electric in 15 years. Nevertheless, the most fascinating is the fate of the Audi A1, whose continuity in the span is referred to.
Among the ambitious agendas of Markus Duesmann, the CEO of Audi, there is a significant one that has already begun to take shape, that of transforming the brand with the four rings into fully electric, a strategy that has begun with the new electric vehicles that the brand is deploying and that, by the end of 2021, it will have five models.
Rethinking design. The Audi Q4 e-tron concept.#Audi #FutureIsAnAttitude #DesignShanghai2020 #DesignShanghai #AudiQ4 #etron #Concept
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— Audi (@AudiOfficial) November 28, 2020
To the e-tron and e-tron Sportback, in February, the sports saloon of the e-tron GT will join, and the demonstrations will emerge in spring with the Audi Q4 e-tron. At the same time that it gets on sale, the Q4 e-tron Sportback will also be presented. Duesmann’s purpose of making Audi electric comprehends a space of 15 years, putting the cap on 2035 not to deliver models with a combustion machine. Nonetheless, the interview begins again to shine and, by the way, a very intriguing one: the future of the Audi A1.
Showcasing our vision of future design live at @DesignShanghai. For us, the Q4 e-tron concept embodies our vision of a tangible balance between sustainability and electric driving excitement.#Audi #FutureIsAnAttitude #DesignShanghai2020 #DesignShanghai #AudiQ4 #etron #Concept pic.twitter.com/nKIqlMyWQG
— Audi (@AudiOfficial) November 27, 2020
The Audi A1 does not join the plans of the electric futures of the four rings
The utility vehicle is one of those that has just come to the fore because it possesses no position in the future spectrum of electric cars they strive to deliver, as long as the proposals of the board of directors chaired by Duesmann go ahead. And it is that they plan to become more Premium and a more undivided brand, giving and selling more luxurious and more demanded models, so the Audi A1 is not one of them.
In this method, there are a couple of critical chasms for Audi to disperse with the A1. The brand, and its board of directors, may grant the green light to this proposal, but lacks necessary permission from Volkswagen and a decisive argument that rationalizes the elimination of the model, which Audi will establish on the certainty that this rift is more than covered with the options of SEAT, Skoda, and Volkswagen. Fascinating information that allows fitting the pieces with information we receive: Audi was preceding a lower model than the MEB platform. There is nothing planned below the Audi Q4 e-tron.
Be careful because the brand declines to use the electric car platform “MEB Entry,” the bypass utilized for zero-emission utility vehicles. We won’t discover an opponent for the MINI Cooper SE with all four rings. Revenue that they are aimed at to relinquish directly to the future Volkswagen ID.1 if the disappearance of the Audi A1 is eventually acknowledged.