Do you want to create product videos to support your online store? Video is a very effective tool to have in your e-commerce marketing arsenal. In this piece, we’ll look at how to use video to sell your product. We will also teach you how to create your first product video in minutes.
Give a brief description of your product. Take some product photos and write some copy that emphasizes the value of your product to your customers.
Even if you have one photo to display, you may use it to create something more visually appealing than the photo alone.
Product introductions work effectively on product sites or as video advertising, addressing an audience that is likely to be interested in your product.
Product Catalog Video
Create a video that highlights your whole product line or concentrates on a new collection. A video presenting your whole product line might be utilized as a promotional social media ad.
Where to post: Create a video similar to this one to promote a new collection on social media. It’s also a good landing page with connections to additional product pages in your collection.
Sale or Promo Video
Bring clients to return to your website and persuade them to buy. Promote a limited-time promotion or campaign promoting your products.
We’ve made a couple of video themes just for this purpose. The first is our seasonal sales template. Personalize it with your product images and marketing material. Update the wording to inform customers that the deal is now available on your online store.
Where to post: When it comes to getting discounts or deals out there, targeted marketing is the way to go. You can get your message in front of the appropriate people with the perfect ad. Target both present and future clients who could be interested in your products or services. If you have a significant social following, you should broadcast information about your sale or promotion on your social media sites automatically.
Compile all of your greatest testimonials and awards and include them in a film to demonstrate to potential consumers that you are trustworthy and reliable.
Where to post: A brand testimonial is an excellent way to persuade potential consumers to make the final purchase decision. Seeing another customer’s positive experience may be enough to convince them to purchase. Customer endorsements can be utilized on your product page or in high-intent marketing.
Tell your product’s story. Sharing a piece of a product’s history or demonstrating how it’s made may help potential consumers realize why the product is distinctive.
Where to post: Stories that can be shared have the potential to be effective on social media. This sort of video, on the other hand, may work well on your website’s Showing page or inside a portion of a product page detailing how the product is made.
Before and After Video
Finally, if your product has noticeable results, a before and after video is a wonderful sales tool.
Where to post: This style of video is ideal for a product page. You may highlight the product’s worth rather than merely a glimpse of the package. A before and after video can also perform well on social media, depending on how impressive the results are.
How to Make a Product Video in 5 Steps
We’ll guide you through the process of creating a product video using the bite-sized product intro template we provided in the video ideas section to show how simple it is to get started.
STEP 1: Choose a Template
The first step is to select a template (though there is also an option to start from scratch). As previously said, templates may be easily customized with your product photos, text, logo, and brand colors.
STEP 2: Add Your Photos
To replace the sample photos, just drag and drop your product images into the template.
STEP 3: Update the Text With Your Message
Tap on the text in each block to add your message. For example, we’re changing “Introducing Beard Soap” to “Every great meal begins with exquisite cookware” to promote our Nest Homeware offerings.
STEP 4: Dress It up to Match Your Brand
Finally, ensure that your video is in keeping with your brand. There are a few things you can do to make your video appear more professional:
- Font: Choose the typeface that best fits your brand from our library of over 40 fonts hand-picked by our design team.
- Colors: Change the font and background colors to fit your company’s identity.
- Logo: You may add a logo block to the end of your video by selecting ADD A BLOCK. You may also use a corner watermark to promote your business throughout the film.
- Style: You may also change the look of your video. Styles define your movie’s transitions and text animations. Learn more about the various styles by clicking here.
STEP 5: Publish and Share
When you’ve completed your video, it’s time to publish and share it. After you’ve published, you can easily share the video on social media, embed it on your website, or store it for later use