The Company respects the privacy of the users of the Services they use and is committed to reasonably protect it in all respects. The information about the user as collected by the Company are:
(a) Information supplied by users
(b) Information automatically tracked while navigation
(c) Inferred information through usage and log data
(d) Information collected from any other sources (like third party providers or social media platforms)
A. INFORMATION YOU PROVIDE TO US – Information collected at the time of registration. When you register on the website or applications for the service, we ask that you provide basic personal information from you to continue to interact with you and to continue providing you the Services. Information that we collect induces –
- pin code,
- contact number
- email address
Information Collected when you use our Mobile Application. When you download our mobile application we collect the below information from you-
- Location/IP address for geo-locating
- Device ID
- Device Type
- SMS for OTP
- Gallery permissions for storing images
Subscription or paid service data:
When you chose any subscription or paid service, we or our payment gateway provider may collect your personal information such as address or billing information, including your credit/debit card number and expiration date etc. The subscriptions or paid Services may be on auto renewal mode unless cancelled. If at any point you do not wish to auto-renew your subscription, you may cancel your subscription before the end of the subscription term or contact us on our support e-mail.
Information you provide to us voluntarily:
We may collect additional information at other times, including but not limited to, when you provide feedback to ASIAN READ or you change your content or email preferences, respond to a survey, or communicate with us.
B. INFORMATION AUTOMATICALLY COLLECTED WHILE BROWSING/NAVIGATING THROUGH THE WEBSITE
C. INFERRED INFORMATION THROUGH USAGE AND LOG DATA
We may track certain information about you based upon your behaviour on using ASIAN READ services. We use this information for conducting internal research on our users’ demographics, devices, interests, and behaviour to better understand, protect and serve our users.
We may also collect your Information to track user behaviour and preferences for internal analytics and research. We may also use your information:
i. To evaluate your interest for various genres of content, services, offers;
ii. To perform analytics and conduct customer research, to determine your interest, for identifying content that generate sales and to analyse traffic patterns.
If you choose to post messages on social media accounts, message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
The above information may also be captured by keeping cookies on our websites by our affiliates for the purposes mentioned above.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on our services, we may collect and store such information.
D. INFORMATION WE COLLECT FROM THIRD PARTIES
Information obtained from other sources. We may receive information about you from other sources, add it to our account information and treat it in accordance with this policy. If you provide information to the platform provider or other partner, whom we provide services, your account information and order information may be passed on to us. We may obtain updated contact information from third parties in order to correct our records and fulfil the Services or to communicate with you. Demographic and purchase information. We may reference other sources of demographic and other information in order to provide you with more targeted communications and promotions. We use Google Analytics, among others, to track the user behaviour on our website. Google Analytics specifically has been able to support display advertising towards helping us gain understanding of our users’ Demographics and Interests. The reports are anonymous and cannot be associated with any individual personally identifiable information that you may have shared with us. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ad settings options provided by Google or by giving a consent at to serve you advertisements when you visit our website or applications. Links to third party websites.
We do not provide any personally identifiable information to third party websites / advertisers / ad-servers without your explicit consent.
PURPOSES AND LAWFULNESS OF PROCESSING
We will only collect and process personal data about you where we have lawful basis. Lawful basis on which we would process your personal information includes obtaining explicit consent from you or processing for “legitimate interests” where processing is necessary by us to provide you with services (For e.g. processing your information by our group companies/affiliates).
We use information to provide, analyse, administer, enhance and personalize our service and marketing efforts, to process your registration, to provide you services, and to communicate with you related to below mentioned points. For example, we use information to:
To help advertisers understand our audience and confirm the value of advertising on our websites or applications (however it is usually in the form of aggregated statistics on traffic to various pages within our site) and to provide you relevant ads
Communicate with you concerning our service (for example by email, push notifications), so that we can send you news about ASIAN READ, details about new features and content available on the ASIAN READ Services, promotional announcements, and surveys, and to assist you with operational requests such as password reset requests.
Allow you to participate in interactive features offered through our Services
Sharing with our customer support team to resolve your queries/concerns related to your rights or services provided to you
INFORMATION USE BY THE COMPANY
The Information supplied by you enables us to improve our services and provide you the most user-friendly experience(s). In some cases, for e.g. provision of certain service(s) or utility (ies), we may require your contact information as well. All required information is service dependent and the Company may use the above said user Information to, maintain, protect, and improve the Services (including advertising) and for developing new services. Any personally identifiable information provided by you will not be considered as sensitive if it is freely available and / or accessible in the public domain like any comments, messages, blogs, scribbles available on social platforms like Facebook, twitter etc.
INFORMATION SHARING TO THIRD PARTIES
The Company shares your information with any third parties without obtaining the prior consent of User in the following limited circumstances:
a) When it is requested or required by law or by any court or governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including cyber incidents, or for prosecution and punishment of offences. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing these Terms or for complying with the applicable laws and regulations.
c) The Company may present information to our advertisers – to help them understand our audience and confirm the value of advertising on our websites or Applications – however it is usually in the form of aggregated statistics on traffic to various pages within our site.
d) The Company may share your information regarding your activities on websites or applications with third party social websites to populate your social wall that is visible to other people however you will have an option to set your privacy settings, where you can decide what you would like to share or not to share with others. Your Controls and Choices for any of the below request you may send us an e-mail to our support team
A. Accessing and Rectifying your personal information
When you use the Services (website/application or any of its sub sites), we make good faith efforts to provide you, as and when requested by you, with access to your personal information and shall further ensure that any personal information or sensitive personal data or information found to be inaccurate or deficient shall be corrected or amended as feasible. We have provided the user an option to correct/update his personal information on their own by clicking on ‘My Account’ settings post login and then they may update their information.
B. Data Portability
You may also be entitled to request copies of personal information that you have provided to us in a structured, commonly used, and machine-readable format; wherever feasible. You may send your request by sending an e-mail to our support team.
C. Data Retention and Erasure
We retain your personal information as long as necessary for us to provide services to you or you ask us to not retain your data. If you no longer want us to use your information then you can go to your ‘My Account’ settings and delete your account and close your ASIAN READ account. Please note that if you delete your account
We may retain some of your personal information as necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety. For example, if we suspend a “ASIAN READ” account for fraud or safety reasons, we may retain certain information from that account to prevent that user from opening a new account in the future.
We may retain and use your personal information to the extent necessary to comply with our legal obligations. For example, we may keep some of your information for tax, legal reporting and auditing obligations.
Information you have shared with others (e.g., Reviews, forum postings) may continue to be publicly visible on the ASIAN READ, even after your account is cancelled. However, attribution of such information to you will be removed. Additionally, some copies of your information (e.g., log records) may remain in our database, but are disassociated from personal identifiers.
Because of the way we maintain certain services, after you delete your information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.
D. Withdrawing Consent and Restriction of Processing
For withdrawing your consent at any time during the tenure of your services with us, you may choose to do so by sending us an e-mail. We shall review your request and may ask you to verify your identity. Post verification we will withdraw the consent for which request was made by you and stop any further processing of your personal information. You may also withdraw your consent for cookies and advertisement by going to ‘Settings’ and click on consent and withdraw the consent.
You can write to us in case of any grievance or compliant at the support e-mail address. If you have any complaints regarding processing of your personal information you may contact our data protection officer or our grievance officer at the below mentioned e-mail address. You have the right to complaint about the data processing activities carried out by ASIAN READ before the competent data protection authorities.
F. Objection to Processing
Where your personal information is processed for direct marketing purposes or any contests or promotions or other services, you may, at any time ask us to cease processing your data for these direct marketing purposes by sending an e-mail to us. Please be aware that if you do not allow us to collect personal information from you, we may not be able to deliver certain experiences, and services to you, and some of our services may not be able to take account of your interests and preferences. If collection of personal information is mandatory, we will make that clear at the point of collection so that you can make an informed decision whether to participate. If you have questions about the specific personal information about you that we process or retain, and your rights regarding that personal information, please contact us at the below mentioned e-mail address.
ASIAN READ is not intentionally designed for or directed at persons less than 16 years of age. ASIAN READ does not knowingly permit any person who is under 16 years of age to register with the services or to provide any other personally identifying information. If ASIAN READ becomes aware that any personally identifiable information of persons less than 16 years of age has been collected on ASIAN READ Services without verified parental consent, then ASIAN READ will take the appropriate steps to delete any such information and notify the parent. However, we consider it the responsibility of parents to monitor their children’s use of our services. Nevertheless, it is our policy not to collect and process any personal information from children below 16 years of age or offer to send any promotional materials to persons in that category. ASIAN READ does not seek or intend to seek or receive any personal information from children. Should a parent or guardian have reasons to believe that a minor has provided ASIAN READ with personal information without their prior consent, please contact our customer support team to ensure that the personal information is removed from the ASIAN READ services.
DATA TRANSFER, STORAGE & PROCESSING GLOBALLY
SECURITY AND COMPLIANCE WITH LAWS
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data. All information gathered on the Site is securely stored within the ASIAN READ controlled database. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited. However, as effective as our security measures are, no security system is impenetrable. If you know or have reason to believe that your ASIAN READ account credentials have been lost, stolen, altered, or otherwise compromised or in case of any actual or suspected unauthorized use of your account, please contact us by contacting our customer support team.
CHANGES IN THE POLICY
Data Controller Officer
The data protection officer (DPO) appointed by ASIAN READ is Mr. Mukesh Mohan who can be contacted at [email protected]
If you have any queries, complaints regarding the collecting, processing, transfer of personal data/information or regarding this policy please do contact our Data Protection Officer.
Any complaints, abuse or concerns with regards to the processing of information provided by you or breach of these terms shall be immediately informed to the designated Grievance Officer as mentioned below via in writing or through email signed with the electronic signature to [email protected] (“Grievance Redressal Officer”)
We request you to please provide the following information in your complaint: –
a) Identification of the information provided by you;
b) Clear statement as to whether the information is personal information or sensitive personal information;
c) Your address, telephone number or e-mail address;
d) A statement that you have a good-faith belief that the information has been processed incorrectly or disclosed without authorization, as the case may be;
e) A statement, under penalty of perjury, that the information in the notice is accurate, and that the information being complained about belongs to you;
ASIAN READ shall not be responsible for any communication, if addressed, to any non-designated person in this regard.